![]() Through key findings, expert analysis**, and industry examples-the report tells us how:**īrands finally get community right (with the help of creators): Digital communities are only becoming more central to consumers’ lives and identities-and creators are the key to unlocking them. Let's make bold choices informed by data, vision, and purpose-and make them wonder how we did it.” Let’s champion the infinite potential of social commerce and customer care. “Let’s consider how to create connected online communities. “After turbulent times, when organizations have been forced to operate tactically, it's now time for marketers to think strategically again,” said Tom Keiser, CEO, Hootsuite. Though keeping up can seem daunting, Hootsuite encourages readers to dive deep into online communities to find their authentic purpose, think strategically, and take risks to defy expectations and outperform competitors in 2022. ![]() With more than 4.5 billion people now using social media-and with our physical and digital lives becoming increasingly intertwined-navigating the social media landscape has become an even more complex task for brands and organizations. ![]() We’re seeing social make its break out of the marketing department as social commerce enters full swing and soaring opportunities arise for customer care on our favourite platforms.” “Today, we’re all listening and adapting at lightning speed as digital communities become more central to consumers’ lives and brands are being held to higher standards. “As the impact of social media continues to grow and evolve around the globe, the market will continue to drop clues about what it collectively wants,” said Maggie Lower, CMO, Hootsuite. Social commerce is becoming a mainstream retail channel, with brands of all sizes opening social storefronts and pushing the limits of the online shopping experienceĪs demand for customer service over social surges, social organizations are outshining their competitors with better social customer care ![]() Having seen the value of social in marketing, business leaders are finding innovative ways to extend its impact elsewhere in their organizations Smart brands are finally getting community right by partnering with creators to connect with new audiences, earn their trust, and gain cultural capitalĬonsumers are holding brands to a higher standard when it comes to creativity in social advertising-but rewarding those that get it right ![]() The survey of 18,000-plus marketers-backed by global data and insights from industry experts, customers, and partners- has identified that: Every marketer (and every business, to be honest) will need them to chart the way into a bright new year. Stacked with emerging industry behaviours, breakthrough platforms, and new normals- Hootsuite’s sixth annual Social Trends Report reveals the five major forces set to shape social as we know it in 2022. Vancouver, BC, November 9, 2021-From Bernie’s mittens to a billion users on TikTok, social media had quite the year in 2021-and it’s about to get bigger and better in 2022. As social media evolves at lightning speed, Hootsuite delivers insights and guidance to help businesses of all sizes grow and thrive on social in the year ahead ![]()
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